Product Management

Orange CA | 949-293-0379 | jeffsmetcalf.pm@gmail.com  |   linkedin.com/in/jeffsmetcalf

Through the credit bureau & history of lending & financial firms, I have a robust understanding of how financial institutions think about & develop their credit-based prospecting solutions. I’ve participated directly & have led teams through documenting, compliance, and technical design of many programs for the national "big brand" lenders, FinTechs, & local banks & credit unions.  

For Prescreen & Prequalification this includes:

Credit-Based Prospecting | FCRA Compliance | Lender Marketing Strategy

For SaaS, DaaS, & Cloud-Based Technologies this includes:

GTM Strategy & Site Architecture | User Stories | UX & Data Flow Compliance

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Product Management – Credit Based Prospecting 

Experian CIS, August 2019 – Present

My team manages batch prescreen & prequalification products for the Experian consumer bureau. This includes sales support, governance, business standards, & messaging for product marketing. I am also responsible for the business standards, FCRA tier 1 assessments, & working with legal & compliance teams for direct, indirect, & inter-business units go-to-market channels.

Sr. Product Manager – Property Data 

ATTOM Data Solutions, September 2016 – August 2019

I managed ATTOM’s property data including Assessor, Recorder, AVMs & our Data-as-a-Service solution. I was responsible for the market analysis, business strategy, supporting sales, & product marketing message. I also owned the business requirements for the cloud-based platforms & API reports deliveries.

Product Owner – Contractor Lending 

Renovate America, April 2016 – September 2016

I was responsible for the design and development of a new Loan Management System (LMS). My role includes leadership in the areas of product management, scrum master, systems analysis, and technical product ownership leading to a successful deployment.

Product Management – Auto Finance SaaS Tools 

Core Lane Technologies, July 2015 – March 2016

I managed the Product team as we designed and worked with development to build SaaS tools for automotive finance companies that streamline lending decisions, reduced cost per acquisition, performed credit filtering & risk scoring, with LOS integration. 

Sr. Product Manager – Global Financial POS Solutions 

Ria Financial Service, September 2013 – July 2015

I managed the web-based point of sale application FxOnline, used globally by our stores and agents for international financial money movement and financial services. This system moved trillions of dollars annually, supported service & compliance functions required 14 different languages, and interaction with on-site devices including signature pads, ID scanners, OCR, and card swipes.

Director of Product Management & Innovation – Payroll Tax 

Ceridian Corporation, September 2010 – August 2013

I designed and built a new SaaS based data platform for Tax. I also owned all customer ERP interfaces to Oracle, PeopleSoft, JDE, Lawson, SAP, Kronos, and more. These systems support hundreds of in-house processes, compliance with over six thousand tax jurisdictions, service thousands of SMB to Enterprise clients, and move billions of dollars annually, with stringent security standards.

Previous Positions

· Director of Product Development Excel Telecommunications June 2007 – May 2010

· Project Management HighWired Technologies March 2006  –  May 2007

· Product Management YackPack Inc. June 2005  – March 2006

· Product Management People Places Things Inc.  February 2003  –  May 2005

· Product Manager Driving Media Inc. December 2000  –  March 2002

· Marketing & Project Manager Hotbiz Inc. December 1999  –  October 2000

Consulting

· Consultant – Product Design – Herbalife International (Corporate) July 2010 – September 2010

· Professional Consulting, Intermittently May 2002 – June 2014

· Various clients in high technology, health & wellness, telecommunications, automotive, travel & hospitality & e-commerce.

 Bachelor of Arts – Philosophy,  University of California, Santa Cruz, 1999.